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.new-cover{padding:80px 0 60px;max-width:1050px}.new-cover h1{font-size:clamp(45px,5.6vw,80px);line-height:1.08}.new-cover .lead{max-width:660px}.new-cover .quiet{display:inline-block;margin-left:25px}.narrative{padding-top:90px;padding-bottom:65px}.section-lead{max-width:660px;font-size:18px;margin:27px 0 45px}.goal-list{max-width:900px;margin-top:40px}.goal-list article{display:flex;gap:35px;border-top:1px solid #cdd1c5;padding:30px 0}.goal-list article>b{font:22px Mono;color:#d91a40}.goal-list h3{font-size:29px;margin-bottom:13px}.goal-list p{max-width:600px}.assort-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}.assort-grid img{width:100%;aspect-ratio:1.2;object-fit:cover;margin-bottom:23px}.assort-grid h3{font-size:25px;margin-bottom:12px}.assort-grid p{font-size:14px}.campaign-wide{position:relative}.campaign-wide>img{width:100%;aspect-ratio:1.9;object-fit:cover}.campaign-wide h3{position:absolute;bottom:35px;left:35px;color:white;font-size:clamp(28px,4vw,55px);text-shadow:0 2px 20px #000}.store-overview{max-width:950px;margin:55px auto}.store-overview .intro-proof{transform:none}.journey-grid{margin-top:55px}.section-intro{align-items:start;gap:40px;grid-template-columns:1fr}.section-intro>p{max-width:660px;font-size:18px}.bullet-header{display:block}.bullet-header>p{max-width:660px;margin-top:25px}.audience-grid{margin-top:45px}@media(max-width:760px){.new-cover{padding:45px 0 25px}.new-cover h1{font-size:42px}.new-cover .quiet{margin-left:0;display:block}.narrative{padding-top:48px;padding-bottom:30px}.section-lead,.section-intro>p{font-size:15px}.assort-grid{grid-template-columns:1fr 1fr;gap:25px 16px}.assort-grid h3{font-size:21px}.assort-grid p{font-size:12px}.goal-list article{gap:20px}.goal-list h3{font-size:25px}.goal-list p{font-size:14px}.campaign-wide>img{aspect-ratio:1.1;object-position:65%}.campaign-wide h3{left:20px;bottom:24px;font-size:29px}.store-overview{margin:30px 0}.section-intro{gap:22px}}
.sales-path{display:grid;grid-template-columns:repeat(5,1fr);gap:25px;margin:45px 0}.sales-path article{border-top:2px solid #d91a40;padding-top:20px}.sales-path .mono{color:#d91a40}.sales-path h3{font-size:23px;margin:20px 0 12px}.sales-path p{font-size:13px}@media(max-width:900px){.sales-path{grid-template-columns:1fr 1fr;gap:30px}.sales-path article:last-child{grid-column:1/-1}}@media(max-width:760px){.sales-path{grid-template-columns:1fr}.sales-path h3{margin-top:12px}}
.season-scene{background:#751c32;color:white;display:grid;grid-template-columns:1fr 1fr;align-items:center;min-height:420px;padding:40px}.season-scene img{height:360px;width:100%;object-fit:contain}.season-scene h3{font-size:60px;margin:25px 0}.season-scene p{color:#f1c9d3}.charity-photo{width:100%;max-height:650px;object-fit:cover}.retention-pair{display:grid;grid-template-columns:1.2fr 1fr;align-items:center;gap:50px}.retention-pair>img{width:100%}.retention-pair h3{font-size:40px;margin-bottom:25px}.community-pics{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.community-pics img{height:390px;width:100%;object-fit:cover}@media(max-width:760px){.season-scene,.retention-pair{grid-template-columns:1fr;padding:23px;gap:25px}.season-scene img{height:240px}.season-scene h3{font-size:44px}.community-pics{gap:10px}.community-pics img{height:200px}.retention-pair{padding:0}}
.bullet-meaning{margin-top:60px}.bullet-meaning>h3{font-size:clamp(28px,3vw,42px)}.bullet-meaning .goal-list h3{font-size:clamp(23px,2.3vw,31px)}
.product-idea{border-left:3px solid #d91a40;background:#e9ecdf;padding:30px 35px;margin:0 0 40px}.product-idea>.mono{color:#d91a40;font-size:10px}.product-idea h3{font-size:30px;margin:16px 0 20px}.product-idea p{max-width:850px;font-size:16px}.product-idea .idea-next{font-size:13px;color:#64704f;border-top:1px solid #cbd2bf;padding-top:18px;margin-top:23px}@media(max-width:760px){.product-idea{padding:23px}.product-idea h3{font-size:26px}.product-idea p{font-size:14px}}
.charity-message{max-width:850px;margin:35px 0 40px}.charity-message h3{font-size:clamp(25px,2.6vw,36px);margin-bottom:25px}.charity-message p{font-size:17px;margin-top:20px}@media(max-width:760px){.charity-message p{font-size:15px}}
#audience .audience-grid article:first-child img{object-position:50% 44%}#audience .audience-grid article:nth-child(2) img{object-position:center}#audience .audience-grid article:nth-child(3) img{object-position:58% center}
/* Compact goals and audience rows. */
#goals .goal-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px;max-width:none;margin-top:38px}#goals .goal-list article{display:block;padding:23px 0;border-top:1px solid #cdd1c5}#goals .goal-list article>b{display:block;margin-bottom:23px}#goals .goal-list h3{font-size:27px;line-height:1.14;margin-bottom:18px}#goals .goal-list p{font-size:15px;line-height:1.65}
#audience .audience-grid{display:flex;flex-direction:column;gap:0;margin-top:35px}#audience .audience-grid article{display:grid;grid-template-columns:280px minmax(0,1fr);gap:45px;align-items:center;padding:28px 0;border-top:1px solid #cdd1c5}#audience .audience-grid article>img{width:280px;height:190px;aspect-ratio:auto;object-fit:cover}#audience .audience-grid article>div{padding:0;max-width:690px}#audience .audience-grid h3{font-size:29px;line-height:1.15;margin:13px 0 17px}#audience .audience-grid p{font-size:16px}#audience .audience-grid .mono{font-size:10px}.new-cover{max-width:1200px}.new-cover h1{font-size:clamp(42px,5.2vw,74px)}
@media(max-width:900px){#goals .goal-list{gap:23px}#goals .goal-list h3{font-size:23px}#audience .audience-grid article{grid-template-columns:210px 1fr;gap:30px}#audience .audience-grid article>img{width:210px;height:170px}#audience .audience-grid h3{font-size:25px}}
@media(max-width:600px){#goals .goal-list{grid-template-columns:1fr;gap:0}#goals .goal-list article{display:grid;grid-template-columns:35px 1fr;gap:17px;padding:23px 0}#goals .goal-list article>b{font-size:20px;margin:0}#goals .goal-list h3{font-size:24px;margin-bottom:12px}#goals .goal-list p{font-size:14px}#audience .audience-grid article{grid-template-columns:100px minmax(0,1fr);gap:18px;align-items:start;padding:23px 0}#audience .audience-grid article>img{width:100px;height:125px}#audience .audience-grid h3{font-size:21px;margin:8px 0 12px}#audience .audience-grid p{font-size:13px}#audience .audience-grid .mono{font-size:7px}.new-cover h1{font-size:clamp(33px,8.4vw,48px)}.intro-meta>span:first-child{max-width:220px}}
/* Audience: introduction left, three compact rows right. */
#audience{padding-top:55px;padding-bottom:40px}#audience .section-label{margin-bottom:28px}.audience-layout{display:grid;grid-template-columns:minmax(0,.7fr) minmax(0,1.3fr);gap:65px;align-items:start}.audience-intro h2{max-width:330px}.audience-intro .section-lead{max-width:310px;font-size:16px;margin:25px 0 0}#audience .audience-grid{margin:0}#audience .audience-grid article{grid-template-columns:130px minmax(0,1fr);gap:23px;padding:19px 0;align-items:center}#audience .audience-grid article:first-child{padding-top:0;border-top:0}#audience .audience-grid article>img{width:130px;height:120px}#audience .audience-grid h3{font-size:23px;line-height:1.12;margin:8px 0 10px}#audience .audience-grid p{font-size:13px;line-height:1.55}#audience .audience-grid .mono{font-size:8px}#audience>.note{margin-top:22px;font-size:10px}
@media(min-width:761px) and (max-width:1050px){.audience-layout{grid-template-columns:.65fr 1.35fr;gap:30px}.audience-intro h2{font-size:34px}#audience .audience-grid article{grid-template-columns:100px 1fr;gap:17px}#audience .audience-grid article>img{width:100px;height:115px}#audience .audience-grid h3{font-size:21px}.audience-intro .section-lead{font-size:14px}}
@media(max-width:760px){.audience-layout{grid-template-columns:1fr;gap:28px}.audience-intro h2,.audience-intro .section-lead{max-width:100%}.audience-intro .section-lead{font-size:15px;margin-top:20px}#audience{padding-top:40px;padding-bottom:30px}#audience .audience-grid article{grid-template-columns:100px minmax(0,1fr);gap:18px;padding:20px 0}#audience .audience-grid article>img{width:100px;height:115px}#audience .audience-grid h3{font-size:21px}#audience .audience-grid p{font-size:13px}}
/* Shared item heading scale and readable audience labels. */
#goals .goal-list h3,#audience .audience-grid h3{font-size:26px;line-height:1.14}#audience .audience-grid article>div{max-width:520px}#audience .audience-grid p{max-width:49ch;text-wrap:pretty}#audience .audience-grid .mono{font-size:12px;line-height:1.5;color:#626d55;letter-spacing:.025em}#audience .audience-grid h3{margin-top:10px}.audience-intro h2{max-width:none}
@media(min-width:761px) and (max-width:1050px){#goals .goal-list h3,#audience .audience-grid h3{font-size:23px}#audience .audience-grid .mono{font-size:11px}}
@media(max-width:760px){#goals .goal-list h3,#audience .audience-grid h3{font-size:23px}#audience .audience-grid .mono{font-size:11px}#audience .audience-grid p{max-width:40ch}}
/* Consistent campaign covers, measured against the Christmas composition. */
:root{--campaign-cover-height:440px}.campaign-wide,.season-scene,.tools-story,.charity-photo{height:var(--campaign-cover-height);min-height:0;max-height:none}.campaign-wide>img{height:100%;width:100%;aspect-ratio:auto;object-fit:cover;object-position:center}.season-scene{padding:40px}.season-scene>img{height:360px;max-height:100%;object-fit:contain}.tools-story{grid-template-rows:minmax(0,1fr)}.tools-story .video-wrap{min-height:0;overflow:hidden}.tools-story .video-wrap video{width:100%;height:100%;aspect-ratio:auto;object-fit:cover}.tools-story>div:last-child{padding:30px;align-self:center}.tools-story h3{font-size:36px;margin:15px 0}.tools-story p{font-size:13px}.tools-story .note{font-size:11px}.charity-photo{width:100%;object-fit:cover;object-position:center}
.bullet-meaning .goal-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px;max-width:none;margin-top:35px}.bullet-meaning .goal-list article{display:block;padding:23px 0;border-top:1px solid #cdd1c5}.bullet-meaning .goal-list article>b{display:block;margin-bottom:23px}.bullet-meaning .goal-list h3{font-size:26px;line-height:1.14;margin-bottom:18px}.bullet-meaning .goal-list p{font-size:15px;line-height:1.65}
@media(min-width:761px) and (max-width:1050px){.bullet-meaning .goal-list{gap:23px}.bullet-meaning .goal-list h3{font-size:23px}.tools-story>div:last-child{padding:22px}.tools-story h3{font-size:30px}}
@media(max-width:760px){:root{--campaign-cover-height:360px}.tools-story{height:auto;grid-template-columns:1fr}.tools-story .video-wrap{height:var(--campaign-cover-height)}.tools-story>div:last-child{padding:26px}.season-scene{grid-template-columns:1fr 1fr;gap:15px;padding:22px}.season-scene>img{height:240px}.season-scene h3{font-size:33px;margin:18px 0}.season-scene p{font-size:12px}.season-scene .mono{font-size:7px}.bullet-meaning .goal-list{grid-template-columns:1fr;gap:0}.bullet-meaning .goal-list article{display:grid;grid-template-columns:35px 1fr;gap:17px}.bullet-meaning .goal-list article>b{font-size:20px;margin:0}.bullet-meaning .goal-list h3{font-size:23px;margin-bottom:12px}.bullet-meaning .goal-list p{font-size:14px}}
/* Photo cover shared with the shop's opening Bullet campaign. */
.intro.shell{width:100%;max-width:none;padding-left:max(5%,calc((100vw - 1296px)/2));padding-right:max(5%,calc((100vw - 1296px)/2));background-image:linear-gradient(90deg,rgba(9,15,11,.9) 0%,rgba(9,15,11,.76) 42%,rgba(9,15,11,.28) 78%),url('assets/case-hero.webp');background-size:cover;background-position:center;color:#f5f4ef;min-height:720px}.intro .intro-meta{color:#d2d7c9}.intro .new-cover{max-width:1050px;padding-top:70px;padding-bottom:70px}.intro .new-cover h1{font-size:clamp(42px,4.7vw,68px);text-shadow:0 2px 20px #0002}.intro .new-cover h1 span{color:#ff4268}.intro .lead{color:#e0e4d9;max-width:600px}.intro .quiet{color:#e0e4d9}.intro .quiet:hover{color:white}@media(max-width:760px){.intro.shell{min-height:0;padding-left:22px;padding-right:22px;background-position:62% center;background-image:linear-gradient(90deg,#090f0be8,#090f0bb5),url('assets/case-hero.webp')}.intro .new-cover{padding-top:48px;padding-bottom:45px}.intro .new-cover h1{font-size:clamp(33px,8.4vw,48px)}}
/* Shop-wide grid and matching photographic hero composition. */
:root{--case-pad:clamp(24px,5vw,100px)}.shell{width:100%;max-width:none;padding-left:var(--case-pad);padding-right:var(--case-pad)}.topbar{padding-left:var(--case-pad);padding-right:var(--case-pad)}.intro.shell{padding-left:var(--case-pad);padding-right:var(--case-pad);height:calc(100svh - 83px);min-height:650px;max-height:1000px;position:relative;padding-top:30px;padding-bottom:0;background-position:center;background-image:linear-gradient(90deg,#090f0bd9 0%,#090f0b9c 40%,#090f0b19 78%),url('assets/case-hero.webp')}.intro .new-cover{position:absolute;left:var(--case-pad);bottom:80px;padding:0;max-width:1000px}.intro .new-cover h1{font-size:clamp(45px,4.7vw,78px);line-height:1.03;letter-spacing:-.05em}.intro .lead{font-family:Mono,monospace;font-size:15px;line-height:1.6;max-width:610px;margin:25px 0}.intro .quiet{margin-top:0}.store-overview{max-width:1100px}.audience-layout{grid-template-columns:minmax(0,.7fr) minmax(0,1.3fr)}
@media(max-width:760px){:root{--case-pad:22px}.intro.shell{height:auto;min-height:760px;max-height:none;background-position:62% center;background-image:linear-gradient(90deg,#090f0be8,#090f0b99),url('assets/case-hero.webp')}.intro .new-cover{left:22px;right:22px;bottom:55px;max-width:none}.intro .new-cover h1{font-size:clamp(33px,8.4vw,48px)}.intro .lead{font-size:12px;max-width:45ch}.intro .quiet{display:block;margin:20px 0 0}.audience-layout{grid-template-columns:1fr}}
/* Goals: intentional title breaks and shorter text measures. */
#goals>.section-label{border-top:0}#goals .goal-list p{max-width:43ch;line-height:1.75}#goals .goal-list h3{margin-bottom:24px}#goals .goal-list{column-gap:48px}
@media(max-width:760px){#goals .goal-list{column-gap:0}#goals .goal-list p{max-width:40ch}#goals .goal-list h3{margin-bottom:16px}}
/* Audience on the shop's product-card sage. */
#audience{background:#edeee8;padding-top:55px;padding-bottom:45px}#audience>.section-label{border-top:0}#audience .audience-layout{grid-template-columns:minmax(0,.84fr) minmax(0,1.16fr);gap:65px}#audience .audience-intro .section-lead{max-width:440px;font-size:16px;line-height:1.7}
@media(min-width:761px) and (max-width:1050px){#audience .audience-layout{gap:35px;grid-template-columns:.8fr 1.2fr}#audience .audience-intro .section-lead{max-width:390px;font-size:14px}}
@media(max-width:760px){#audience{padding-top:40px;padding-bottom:35px}#audience .audience-layout{grid-template-columns:1fr;gap:28px}#audience .audience-intro .section-lead{max-width:100%;font-size:15px}}
/* Readable section labels, larger portraits, and airy assortment. */
.section-label.mono{font-size:15px;line-height:1.5;color:#68725c}#audience .section-label.mono{font-size:15px}.bullet-section .section-label.mono{color:#b8c4a7}
#audience .audience-grid article{grid-template-columns:160px minmax(0,1fr);gap:26px}#audience .audience-grid article>img{width:160px;height:145px}
#assortment>.section-label{border-top:0}.assort-intro{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:center;margin-bottom:45px}.assort-intro .section-lead{margin:0;max-width:530px}#assortment .assort-grid{gap:32px}#assortment .assort-grid h3{max-width:21ch;font-size:25px;line-height:1.14;margin-top:25px;margin-bottom:19px}#assortment .assort-grid p{max-width:36ch;line-height:1.75}#assortment .assort-grid article:nth-child(1) img{object-position:63% center}#assortment .assort-grid article:nth-child(2) img{object-position:63% center}#assortment .assort-grid article:nth-child(3) img{object-position:30% center}#assortment .assort-grid article:nth-child(4) img{object-position:70% center}
@media(max-width:1050px) and (min-width:761px){#audience .audience-grid article{grid-template-columns:125px 1fr;gap:20px}#audience .audience-grid article>img{width:125px;height:135px}.assort-intro{gap:35px}#assortment .assort-grid{gap:22px}#assortment .assort-grid h3{font-size:22px}}
@media(max-width:760px){.section-label.mono,#audience .section-label.mono{font-size:12px}#audience .audience-grid article{grid-template-columns:115px minmax(0,1fr);gap:18px}#audience .audience-grid article>img{width:115px;height:135px}.assort-intro{grid-template-columns:1fr;gap:23px;margin-bottom:30px}.assort-intro .section-lead{max-width:100%}#assortment .assort-grid{gap:28px 18px}#assortment .assort-grid h3{font-size:21px;margin-top:18px;margin-bottom:13px}#assortment .assort-grid p{max-width:100%;font-size:13px}}
.ig-system{display:grid;grid-template-columns:minmax(340px,.85fr) minmax(0,1.15fr);gap:70px;align-items:start;margin:45px 0 65px}.ig-profile{padding:32px;max-width:580px}.ig-profile .profile-head b{font-size:17px}.ig-profile h3{font-size:21px}.ig-profile p,.ig-profile>a{font-size:15px}.ig-profile .highlights{justify-content:space-between;gap:12px;margin:30px 0}.ig-profile .highlights span{font-size:10px}.ig-profile .highlights b{width:48px;height:48px}.ig-pins{display:grid;grid-template-columns:repeat(3,1fr);gap:5px;margin:25px 0}.ig-pins>div{position:relative;aspect-ratio:3/4;background:#d91a40;color:white;overflow:hidden;display:flex;align-items:end;padding:13px}.ig-pins img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:brightness(.6)}.ig-pins span{position:relative;font:11px Mono;line-height:1.4}.ig-navigation>h3,.ig-campaign-heading h3,.ig-story-route h3{font-size:34px;line-height:1.12}.ig-navigation>p{max-width:600px;margin:20px 0}.ig-navigation dl>div{display:grid;grid-template-columns:130px 1fr;gap:20px;padding:17px 0;border-top:1px solid #cdd1c5}.ig-navigation dt{font-size:16px;color:#28331f}.ig-navigation dd{margin:0;color:#66705a;font-size:14px}.ig-campaign-heading{margin-bottom:30px}.ig-campaign-heading p{max-width:650px;margin-top:20px}#instagram .ig-band-campaign>.posts{gap:30px}#instagram .post-art{max-height:520px}#instagram .post-copy{max-width:42ch}#instagram .post-copy .mono{font-size:11px}#instagram .post-copy p{font-size:15px}#instagram .post-copy b{font-size:13px}.ig-story-route{display:grid;grid-template-columns:1fr 320px;gap:75px;align-items:center;max-width:1100px;margin:55px auto}.ig-story-route>div>p{max-width:560px;margin-top:24px}.ig-story-route>div>.mono{color:#d91a40;display:block;margin-bottom:20px}.ig-story-card{background:#243020;color:white;display:flex;flex-direction:column;padding:25px;gap:20px;min-height:450px}.ig-story-card>.mono{font-size:9px;color:#c1cbb7}.ig-story-card h3{font-size:39px}.ig-story-card>img{height:120px;width:100%;object-fit:contain}.ig-story-card p{font-size:14px;color:#d2ddc8}.ig-link-sticker{font:13px Mono;background:white;color:#243020;padding:13px;text-align:center}#instagram .content-plan>h3{font-size:23px;margin:22px 0}#instagram .content-plan>p{max-width:850px;font-size:14px;margin-bottom:25px}
@media(max-width:900px){.ig-system{gap:30px;grid-template-columns:1fr 1fr}.ig-profile{padding:22px}.ig-navigation>h3{font-size:27px}.ig-navigation dl>div{grid-template-columns:1fr;gap:7px}.ig-profile .highlights b{width:34px;height:34px}.ig-profile .highlights span{font-size:8px}.ig-pins span{font-size:9px}}
@media(max-width:760px){.ig-system{grid-template-columns:1fr;margin:30px 0 40px}.ig-profile{max-width:100%}.ig-profile .profile-head b{font-size:15px}.ig-profile .highlights{justify-content:start;gap:20px}.ig-pins span{font-size:11px}.ig-navigation dl>div{grid-template-columns:100px 1fr;gap:15px}.ig-navigation>h3,.ig-campaign-heading h3,.ig-story-route h3{font-size:27px}#instagram .ig-band-campaign>.posts{gap:28px}#instagram .post-copy .mono{font-size:8px}#instagram .post-copy p{font-size:12px}#instagram .post-copy b{font-size:10px}.ig-story-route{grid-template-columns:1fr;gap:30px;margin:35px 0}.ig-story-card{max-width:320px;width:100%;margin:auto}}
#instagram .ig-profile .highlights{justify-content:flex-start;overflow-x:auto;gap:18px;padding:4px 0 12px;scrollbar-width:thin}#instagram .ig-profile .highlights>span{flex:0 0 62px;white-space:normal;line-height:1.35;text-align:center}#instagram .ig-profile .highlights b{margin-bottom:9px}#instagram .ig-navigation dl>div{grid-template-columns:190px minmax(0,1fr)}@media(max-width:1050px){#instagram .ig-navigation dl>div{grid-template-columns:1fr;gap:8px}}@media(max-width:760px){#instagram .ig-profile .highlights>span{flex-basis:58px;font-size:10px}#instagram>.kicker{font-size:10px;max-width:50ch}}

.ig-navigation dt small{display:block;margin-top:10px;font-size:14px;line-height:1.5;font-weight:400;color:var(--muted,#777f6d)}

/* Compact campaign formats and shared campaign introductions. */
#offers .goal-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 72px;max-width:none}
#offers .goal-list article{display:grid;grid-template-columns:42px minmax(0,1fr);gap:22px;padding:28px 0}
#offers .goal-list h3{font-size:28px;max-width:27ch;margin-bottom:16px}
#offers .goal-list p{max-width:57ch;line-height:1.75}
.campaign-intro{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:start;margin-bottom:48px}
.campaign-intro>h2{max-width:25ch}
.campaign-intro>.section-lead{margin:0;max-width:60ch}
.campaign-intro>.charity-message{margin:0;max-width:60ch}
.bullet-meaning .goal-list{column-gap:48px}
.bullet-meaning .goal-list h3{max-width:30ch;margin-bottom:24px}
.bullet-meaning .goal-list p{max-width:43ch;line-height:1.75}
@media(max-width:1050px){.campaign-intro{gap:36px}#offers .goal-list{column-gap:36px}}
@media(max-width:760px){
#offers .goal-list{grid-template-columns:1fr;gap:0}
#offers .goal-list article{grid-template-columns:35px minmax(0,1fr);gap:17px;padding:24px 0}
#offers .goal-list h3{font-size:24px}
.campaign-intro{grid-template-columns:1fr;gap:24px;margin-bottom:32px}
.bullet-meaning .goal-list{column-gap:0}
.bullet-meaning .goal-list h3{margin-bottom:16px}
.bullet-meaning .goal-list p{max-width:40ch}
}

/* Align paired introductions and separate sections through space and color. */
.assort-intro,.campaign-intro{align-items:end}
.section-label{border-top:0}
.decision{border-bottom:0}
#sales{background:#edeee8}
@media(max-width:760px){.assort-intro,.campaign-intro{align-items:start}}

/* Christmas campaign: lifestyle cover from the shop. */
.season-scene.christmas-cover{position:relative;display:flex;align-items:center;overflow:hidden;padding:48px 55px;background:#293329;isolation:isolate}
.season-scene.christmas-cover>img{position:absolute;inset:0;width:100%;height:100%;max-height:none;object-fit:cover;object-position:center 44%;z-index:-2}
.season-scene.christmas-cover:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(13,22,15,.8),rgba(13,22,15,.25) 43%,transparent 65%);z-index:-1}
.christmas-cover>div{max-width:38%;color:#fff}
.christmas-cover h3{font-size:clamp(38px,4.2vw,64px);margin:25px 0}
.christmas-cover p{color:#e5e8df;max-width:32ch}
@media(max-width:760px){.season-scene.christmas-cover{padding:25px;align-items:end}.season-scene.christmas-cover>img{object-position:65% center}.christmas-cover>div{max-width:65%}.christmas-cover h3{font-size:36px;margin:16px 0}.christmas-cover p{font-size:12px}.season-scene.christmas-cover:after{background:linear-gradient(90deg,#0d160fd9,#0d160f35 80%)}}

/* Instagram profile shell; content examples remain unchanged. */
.profile.ig-profile{max-width:440px;width:100%;margin:0 auto;padding:0 22px 22px;background:#0c1013;color:#f5f5f5;border:9px solid #242729;border-radius:36px;box-shadow:0 24px 55px #17211920;font-family:Arial,sans-serif;overflow:hidden}
.ig-appbar{display:flex;align-items:center;justify-content:space-between;height:68px;font-size:17px;gap:12px}.ig-appbar>span:first-child{font-size:32px}.ig-appbar strong{font-size:17px}
.ig-profile .profile-head{display:flex;align-items:center;gap:20px;margin:10px 0 20px}.ig-profile .profile-head b{font-size:14px}.ig-profile .profile-head span{display:block;color:#999;font-size:11px;margin-top:7px}
.ig-brand-avatar{flex:0 0 84px;height:84px;border-radius:50%;background-image:url('assets/instagram-source.png');background-size:925px 525px;background-position:-273px -29px}
.ig-profile>h3{font:600 15px/1.4 Arial,sans-serif;letter-spacing:0;margin:0 0 8px}.ig-profile>p:not(.profile-note){font:13px/1.5 Arial,sans-serif;color:#eee;margin:0 0 10px}.ig-profile>a{font:600 13px/1.5 Arial,sans-serif;color:#a7c6ff}
.ig-profile-actions{display:flex;gap:6px;margin:20px 0 25px}.ig-profile-actions span{background:#25292e;flex:1;text-align:center;border-radius:7px;padding:9px 5px;font-size:12px;font-weight:600}.ig-profile-actions span:first-child{background:#505af7}.ig-profile-actions span:last-child{flex:0 0 30px}
.ig-profile .highlights{display:flex;gap:14px;overflow-x:auto;margin:0 -5px 18px;padding:0 5px 10px;scrollbar-width:thin;scrollbar-color:#555 #171b1f}.ig-profile .highlights>span{flex:0 0 65px;width:65px;text-align:center;font:10px/1.35 Arial,sans-serif;color:#f0f0f0}
.ig-profile .highlights b.ig-cover{display:block;width:62px;height:62px;border-radius:50%;margin:0 auto 8px;border:2px solid #30363c;background-color:#0c1013}
.ig-existing{background-image:url('assets/instagram-source.png');background-size:1229px 698px}.ig-bullet{background-position:-519px -258px}.ig-clothes{background-position:-592px -258px}.ig-patches{background-position:-374px -258px}.ig-community{background-position:-447px -258px}
.ig-new{background-image:url('assets/instagram-extra-icons.png');background-size:120px 120px}.ig-accessories{background-position:0 0}.ig-tools{background-position:100% 0}.ig-delivery{background-position:0 100%}.ig-charity{background-position:100% 100%}
.ig-profile-tabs{display:flex;justify-content:space-around;border-bottom:1px solid #30343a;padding:8px 0 12px;color:#aaa;font-size:24px}.ig-profile-tabs span:first-child{color:white}
.ig-profile .ig-pins{margin:0 -22px;gap:2px}.ig-profile .profile-note{color:#90979d;font:11px/1.5 Arial,sans-serif;margin-top:18px}
@media(max-width:500px){.profile.ig-profile{border-width:5px;border-radius:27px;padding-left:16px;padding-right:16px}.ig-appbar strong{font-size:15px}.ig-profile .ig-pins{margin-left:-16px;margin-right:-16px}}

/* Explicit cover backgrounds override the old generic highlight shorthand. */
.ig-profile .highlights b.ig-existing{background-image:url('assets/instagram-highlight-source.png');background-size:494px 117px;background-repeat:no-repeat}
.ig-profile .highlights b.ig-bullet{background-position:-243px -12px}
.ig-profile .highlights b.ig-clothes{background-position:-311px -12px}
.ig-profile .highlights b.ig-patches{background-position:-107px -12px}
.ig-profile .highlights b.ig-community{background-position:-175px -12px}
.ig-profile .highlights b.ig-new{background-image:url('assets/instagram-extra-icons.png');background-size:116px 116px;background-repeat:no-repeat}
.ig-profile .highlights b.ig-accessories{background-position:left top}
.ig-profile .highlights b.ig-tools{background-position:right top}
.ig-profile .highlights b.ig-delivery{background-position:left bottom}
.ig-profile .highlights b.ig-charity{background-position:right bottom}
.ig-profile .highlights b.ig-christmas{background-image:url('assets/instagram-christmas-icon.png');background-size:cover;background-position:center;background-repeat:no-repeat}

/* Feed examples: recognisable Instagram UI, no invented engagement. */
.posts.ig-feed-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:38px;margin-top:36px;align-items:start}
.ig-feed-card{background:#0c1013;color:#f5f5f5;border:1px solid #2b3034;border-radius:9px;overflow:hidden;font-family:Arial,sans-serif}
.ig-feed-head{display:flex;align-items:center;gap:10px;padding:13px 14px;font-size:12px}.ig-feed-head>span:last-child{margin-left:auto;font-size:18px}.ig-feed-avatar{width:29px;height:29px;border-radius:50%;background:url('assets/instagram-source.png') -94px -10px/319px 181px}
.ig-feed-media{position:relative;aspect-ratio:4/5;overflow:hidden;background:#252b23}.ig-feed-media>img{width:100%;height:100%;object-fit:cover}.ig-launch-photo>img{object-position:56% center}.ig-photo-label{position:absolute;bottom:23px;left:22px;color:#fff;font:900 clamp(24px,2.3vw,40px)/1 GCH,sans-serif;letter-spacing:-.04em;text-shadow:0 2px 15px #0008}
.ig-feed-actions{display:flex;align-items:center;gap:14px;padding:14px 15px 8px}.ig-feed-actions svg{width:23px;height:23px;flex-shrink:0}.ig-feed-actions i{flex:1}
.ig-feed-card .ig-feed-caption{font:13px/1.55 Arial,sans-serif;color:#eee;padding:2px 15px 20px;min-height:115px}.ig-feed-caption strong{font-weight:700;margin-right:5px}
.ig-carousel>img[hidden]{display:none}.ig-carousel>img:nth-child(2){object-position:66% center;transform:scale(1.17)}.ig-carousel-count{position:absolute;right:13px;top:13px;padding:5px 9px;background:#0009;color:#fff;border-radius:15px;font:11px Arial,sans-serif}.ig-carousel-next{position:absolute;right:12px;top:50%;border:0;border-radius:50%;width:30px;height:30px;background:#fffD;color:#222;font-size:25px;cursor:pointer}
.ig-bundle-art{padding:25px;background:#d91a40;color:white}.ig-bundle-art>.mono{font-size:9px}.ig-bundle-art>h3{font-size:clamp(29px,3vw,48px);margin-top:20px}.ig-bundle-products{position:absolute;inset:31% 12% 22%;display:flex;align-items:center;gap:3%}.ig-bundle-products img:first-child{width:67%;height:100%;object-fit:contain;transform:rotate(-9deg)}.ig-bundle-products img:last-child{width:25%;height:55%;object-fit:contain;transform:rotate(9deg)}.ig-bundle-gift{position:absolute;bottom:20px;left:20px;right:20px;display:flex;gap:13px;align-items:center;border-top:1px solid #ffffff55;padding-top:12px}.ig-bundle-gift img{width:80px;height:66px;object-fit:contain}.ig-bundle-gift span{font:10px/1.6 Mono,monospace}.ig-bundle-gift strong{font:700 13px/1.4 Arial,sans-serif;display:block}
.ig-feed-example .post-copy{padding-top:22px}.ig-feed-example .post-copy p{max-width:43ch}
@media(max-width:1050px){.posts.ig-feed-grid{gap:20px}.ig-feed-card .ig-feed-caption{font-size:12px;min-height:140px}.ig-bundle-art{padding:18px}.ig-bundle-gift img{width:55px}.ig-bundle-gift strong{font-size:11px}}
@media(max-width:760px){.posts.ig-feed-grid{grid-template-columns:1fr;gap:38px;max-width:440px;margin-left:auto;margin-right:auto}.ig-feed-card .ig-feed-caption{min-height:0;font-size:13px}.ig-photo-label{font-size:36px}.ig-bundle-art>h3{font-size:44px}.ig-bundle-gift strong{font-size:13px}}

.posts .post.ig-feed-example{display:block;min-width:0}#instagram .ig-band-campaign>.posts.ig-feed-grid{gap:38px}

/* Instagram presentation scale: compact profile and complete feed examples. */
.ig-section-intro{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:end;margin-bottom:42px}
.ig-section-intro>h2{font-size:clamp(32px,2.7vw,44px);max-width:24ch;line-height:1.08}
.ig-section-intro>.section-lead{margin:0;max-width:57ch}
.ig-section-intro h2 br{display:none}
.ig-system .profile.ig-profile{zoom:.8;align-self:start}
.ig-campaign-heading{margin-top:65px}
.ig-campaign-heading>h3{font-size:clamp(28px,2.4vw,36px)}
.ig-campaign-heading>p{margin-top:16px;max-width:72ch;font-size:15px;line-height:1.6}
#instagram .ig-band-campaign>.posts.ig-feed-grid{margin-top:25px;gap:45px;justify-items:center}
.ig-feed-grid>.ig-feed-example{width:min(100%,clamp(230px,calc((100svh - 380px)*.8),320px))}
.ig-feed-head{padding:10px 12px;font-size:11px;gap:8px}.ig-feed-avatar{width:25px;height:25px}
.ig-feed-actions{padding:10px 12px 6px;gap:12px}.ig-feed-actions svg{width:20px;height:20px}
.ig-feed-card .ig-feed-caption{min-height:0;padding:3px 12px 16px;font-size:12px;line-height:1.5}
.ig-feed-example .post-copy{padding-top:16px}.ig-feed-example .post-copy>.mono{font-size:10px;line-height:1.5}.ig-feed-example .post-copy p{font-size:13px;line-height:1.6;margin-top:10px}.ig-feed-example .post-copy>b{font-size:12px;margin-top:12px;display:block}
.ig-photo-label{font-size:27px;left:16px;bottom:18px}.ig-bundle-art{padding:18px}.ig-bundle-art>h3{font-size:34px;margin-top:14px}.ig-bundle-art>.mono{font-size:7px}.ig-bundle-gift{bottom:14px;left:14px;right:14px;gap:8px}.ig-bundle-gift img{width:52px;height:45px}.ig-bundle-gift span{font-size:8px}.ig-bundle-gift strong{font-size:11px}
@media(max-width:1050px){.ig-section-intro{gap:35px}#instagram .ig-band-campaign>.posts.ig-feed-grid{gap:25px}}
@media(max-width:760px){.ig-section-intro{grid-template-columns:1fr;gap:23px;margin-bottom:32px}.ig-section-intro>h2{font-size:34px;max-width:24ch}.ig-system .profile.ig-profile{zoom:.85}.ig-feed-grid>.ig-feed-example{width:100%;max-width:340px}.ig-campaign-heading{margin-top:45px}#instagram .ig-band-campaign>.posts.ig-feed-grid{gap:35px}.ig-feed-card .ig-feed-caption{font-size:12px}}

/* Campaign formats and examples in one progressively disclosed section. */
.campaign-accordion{margin-top:42px}
.campaign-accordion-item{border-top:1px solid #cdd1c5}
.campaign-accordion-item:last-child{border-bottom:1px solid #cdd1c5}
.campaign-accordion-item>summary{display:grid;grid-template-columns:42px minmax(0,1fr) 300px 36px;gap:25px;align-items:center;padding:26px 0;cursor:pointer;list-style:none}
.campaign-accordion-item>summary::-webkit-details-marker{display:none}
.campaign-row-number{color:#d91a40;font-size:20px;align-self:start;padding-top:6px}
.campaign-row-copy h3{font-size:29px;line-height:1.15}.campaign-row-copy p{font-size:15px;line-height:1.6;max-width:65ch;margin-top:10px}
.campaign-row-preview{display:flex;align-items:center;gap:16px;font-size:13px;color:#626d55}.campaign-row-preview img{width:105px;height:70px;object-fit:cover;flex-shrink:0}.campaign-row-preview span{max-width:18ch}
.campaign-row-toggle{font:32px/1 Mono,monospace;text-align:right;color:#d91a40;transition:transform .2s}.campaign-accordion-item[open]>summary .campaign-row-toggle{transform:rotate(45deg)}
.campaign-accordion-item[open]>summary .campaign-row-preview{opacity:.5}
.campaign-panel{padding:28px 0 48px;scroll-margin-top:110px}.campaign-panel .campaign-intro{margin-bottom:32px}.campaign-panel .campaign-intro>h2{font-size:clamp(30px,3vw,44px)}.campaign-panel .bullet-meaning{margin-top:35px}.campaign-panel .bullet-meaning>h3{font-size:30px}.campaign-panel .decision{margin-bottom:0;padding-bottom:0}
@media(max-width:1050px){.campaign-accordion-item>summary{grid-template-columns:35px minmax(0,1fr) 210px 28px;gap:18px}.campaign-row-preview img{width:80px;height:60px}.campaign-row-copy h3{font-size:25px}}
@media(max-width:760px){.campaign-accordion-item>summary{grid-template-columns:27px minmax(0,1fr) 24px;gap:13px;padding:22px 0}.campaign-row-number{font-size:16px}.campaign-row-copy h3{font-size:24px}.campaign-row-copy p{font-size:13px}.campaign-row-preview{grid-column:2;grid-row:2;font-size:12px;margin-top:1px}.campaign-row-preview img{width:65px;height:44px}.campaign-row-toggle{grid-column:3;grid-row:1;font-size:26px}.campaign-panel{padding-top:16px;padding-bottom:32px}.campaign-panel .campaign-intro>h2{font-size:30px}}

/* Stronger format hierarchy, quieter example headings. */
.offers-intro{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:end;margin-bottom:42px}
.offers-intro>.section-lead{margin:0;max-width:57ch}
.campaign-accordion-item>summary .campaign-row-copy h3{font-size:clamp(30px,2.8vw,40px);line-height:1.1}
.campaign-panel .campaign-intro>h2{font-size:clamp(25px,2.1vw,32px);line-height:1.14;max-width:31ch}
.campaign-panel .campaign-intro>.section-lead{font-size:16px;line-height:1.7}
@media(max-width:1050px){.offers-intro{gap:35px}.campaign-accordion-item>summary .campaign-row-copy h3{font-size:30px}}
@media(max-width:760px){.offers-intro{grid-template-columns:1fr;gap:23px;margin-bottom:30px}.campaign-accordion-item>summary .campaign-row-copy h3{font-size:26px}.campaign-panel .campaign-intro>h2{font-size:25px}.campaign-panel .campaign-intro>.section-lead{font-size:14px}}

/* One divider per row and an explicit example action. */
#offers .campaign-accordion-item{margin:0;padding:0;border:0;border-top:1px solid #cdd1c5;border-radius:0}
#offers .campaign-accordion-item:last-child{border-bottom:1px solid #cdd1c5}
#offers .campaign-accordion-item>summary{border:0;margin:0;grid-template-columns:42px minmax(0,1fr) 280px 175px}
.campaign-row-action{display:flex;align-items:center;justify-content:flex-end;gap:15px;color:#d91a40;font:12px/1.5 Mono,monospace;white-space:nowrap}
.campaign-action-close{display:none}.campaign-accordion-item[open] .campaign-action-open{display:none}.campaign-accordion-item[open] .campaign-action-close{display:inline}
.campaign-row-action .campaign-row-toggle{font-size:27px;flex-shrink:0}
@media(max-width:1050px){#offers .campaign-accordion-item>summary{grid-template-columns:35px minmax(0,1fr) 180px 155px}.campaign-row-action{font-size:11px;gap:10px}}
@media(max-width:760px){#offers .campaign-accordion-item>summary{grid-template-columns:27px minmax(0,1fr) 24px}.campaign-row-action{grid-column:2/4;grid-row:3;justify-content:flex-start;margin-top:5px;font-size:11px}.campaign-row-action .campaign-row-toggle{grid-column:auto;grid-row:auto;font-size:22px}.campaign-row-preview{grid-column:2/4}}

/* Thematic campaign: format rationale, existing example, future directions. */
.thematic-case{padding-top:25px}
.thematic-intro{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:end}
.thematic-eyebrow{display:block;color:#d91a40;font-size:10px;margin-bottom:15px}
.thematic-intro h2{font-size:32px;line-height:1.12;max-width:28ch}
.thematic-intro>p{font-size:16px;line-height:1.7;max-width:59ch}
.thematic-benefits{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px;margin:35px 0 42px}
.thematic-benefits h3{font-size:23px;line-height:1.15;margin-bottom:13px}.thematic-benefits p{font-size:14px;line-height:1.7;max-width:43ch}
.thematic-example{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:center}
.thematic-product-board{background:#edeee8;padding:25px 28px}.thematic-product-board>.mono{font-size:10px;color:#626d55}.thematic-products{display:grid;grid-template-columns:1.5fr .65fr .8fr;gap:20px;align-items:center;min-height:280px}.thematic-products figure{margin:0;text-align:center}.thematic-products img{width:100%;height:215px;object-fit:contain}.thematic-products figure:nth-child(2) img{height:125px}.thematic-products figure:nth-child(3) img{height:125px}.thematic-products figcaption{font:10px/1.5 Mono,monospace;color:#626d55;margin-top:12px}.thematic-product-board>p{font-size:13px;line-height:1.6;margin-top:12px;max-width:42ch}
.thematic-example-copy>h3{font-size:30px;line-height:1.12;margin-bottom:18px}.thematic-example-copy>p{max-width:58ch;font-size:15px;line-height:1.7}.thematic-example-copy ul{padding:0;list-style:none;margin:20px 0 0}.thematic-example-copy li{font-size:14px;line-height:1.65;color:#61645e;margin-top:12px;max-width:57ch}.thematic-example-copy li strong{color:#20231e}
.thematic-next{display:grid;grid-template-columns:1fr 1fr;gap:65px;margin-top:40px}.thematic-next h3{font-size:28px;line-height:1.12}.thematic-next-ideas{display:grid;grid-template-columns:1fr 1fr;gap:30px}.thematic-next-ideas h4{font:900 20px/1.15 GCH,Arial,sans-serif;letter-spacing:-.025em;margin:0 0 12px}.thematic-next-ideas p{font-size:14px;line-height:1.7}.thematic-footnote{margin-top:25px;max-width:100ch}
/* Rotate only the icon; keep the action label horizontal. */
.campaign-accordion-item[open]>summary .campaign-row-action{transform:none}
@media(max-width:1050px){.thematic-intro,.thematic-example,.thematic-next{gap:35px}.thematic-benefits{gap:28px}.thematic-products{gap:10px}.thematic-next-ideas{grid-template-columns:1fr;gap:22px}}
@media(max-width:760px){.thematic-intro,.thematic-example,.thematic-next{grid-template-columns:1fr;gap:24px}.thematic-intro h2{font-size:28px}.thematic-intro>p{font-size:14px}.thematic-benefits{grid-template-columns:1fr;gap:22px;margin:28px 0}.thematic-benefits h3{font-size:22px}.thematic-example-copy>h3,.thematic-next h3{font-size:26px}.thematic-products{min-height:230px}.thematic-products img{height:180px}.thematic-product-board{padding:20px}.thematic-next{margin-top:30px}}

.campaign-accordion-item[open]>summary .campaign-row-number,.campaign-accordion-item[open]>summary .campaign-row-preview span,.campaign-accordion-item[open]>summary .campaign-action-open,.campaign-accordion-item[open]>summary .campaign-action-close{transform:none}

/* A single reading path inside the thematic example. */
:is(#bullet-story,#tools-story,#christmas-story).thematic-case{max-width:1250px;margin:0 auto;padding:34px 30px 50px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-intro{display:block;max-width:780px;margin:0 0 28px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-eyebrow{font-size:11px;letter-spacing:.025em;margin-bottom:16px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-intro h2{font-size:clamp(32px,3.2vw,46px);line-height:1.08;max-width:28ch}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-intro>p{margin-top:22px;max-width:69ch;font-size:16px;line-height:1.75}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-benefits{background:#edeee8;padding:25px 28px;gap:32px;margin:0 0 55px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-benefits h3{font-size:21px;line-height:1.2;margin-bottom:10px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-benefits p{font-size:14px;line-height:1.7;max-width:35ch}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example{grid-template-columns:1.1fr .9fr;gap:55px;align-items:start}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy{grid-column:1;grid-row:1}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy>h3{font-size:34px;line-height:1.1;margin-bottom:20px;max-width:26ch}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy>p{font-size:15px;line-height:1.75;max-width:55ch}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy ul{margin-top:23px;display:grid;gap:18px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy li{margin:0;font-size:14px;line-height:1.65;max-width:51ch}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy li strong{display:block;font-size:17px;margin-bottom:4px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-product-board{grid-column:2;grid-row:1;margin-top:32px;padding:25px;background:#edeee8}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-product-board>.mono{font-size:9px;max-width:28ch;display:block}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-products{grid-template-columns:1.35fr .6fr .7fr;gap:12px;min-height:260px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-products img{height:190px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-products figure:nth-child(2) img,:is(#bullet-story,#tools-story,#christmas-story) .thematic-products figure:nth-child(3) img{height:95px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-product-board>p{font-size:12px;max-width:35ch;margin-top:18px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-next{display:block;margin-top:55px;padding-top:30px;border-top:1px solid #d4d8cb}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-next h3{font-size:30px;line-height:1.12;max-width:30ch}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-next-ideas{grid-template-columns:1fr 1fr;gap:50px;margin-top:25px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-next-ideas article{max-width:48ch}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-next-ideas h4{font-size:20px;margin-bottom:10px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-next-ideas p{font-size:14px;line-height:1.7}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-footnote{font-size:11px;margin-top:25px;max-width:100ch}
@media(max-width:1050px){:is(#bullet-story,#tools-story,#christmas-story).thematic-case{padding-left:0;padding-right:0}:is(#bullet-story,#tools-story,#christmas-story) .thematic-example{gap:30px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-benefits{gap:22px;padding:22px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy>h3{font-size:30px}}
@media(max-width:760px){:is(#bullet-story,#tools-story,#christmas-story).thematic-case{padding-top:22px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-intro h2{font-size:32px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-intro>p{font-size:14px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-benefits{grid-template-columns:1fr;gap:23px;margin-bottom:35px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-benefits p{max-width:45ch}:is(#bullet-story,#tools-story,#christmas-story) .thematic-example{grid-template-columns:1fr;gap:24px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy,:is(#bullet-story,#tools-story,#christmas-story) .thematic-product-board{grid-column:1;grid-row:auto}:is(#bullet-story,#tools-story,#christmas-story) .thematic-product-board{margin-top:0}:is(#bullet-story,#tools-story,#christmas-story) .thematic-next{margin-top:35px;padding-top:24px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-next-ideas{grid-template-columns:1fr;gap:24px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy>h3,:is(#bullet-story,#tools-story,#christmas-story) .thematic-next h3{font-size:28px}}

/* Bullet: consistent title, subheading and body scales. */
:is(#bullet-story,#tools-story,#christmas-story){--thematic-title:34px;--thematic-subtitle:21px;--thematic-body:15px}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-intro h2,:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy>h3,:is(#bullet-story,#tools-story,#christmas-story) .thematic-next h3{font-size:var(--thematic-title);line-height:1.1;font-weight:900;letter-spacing:-.045em}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-benefits h3,:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy li strong,:is(#bullet-story,#tools-story,#christmas-story) .thematic-next-ideas h4{font-family:GCH,Arial,sans-serif;font-size:var(--thematic-subtitle);line-height:1.2;font-weight:900;letter-spacing:-.035em}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-intro>p,:is(#bullet-story,#tools-story,#christmas-story) .thematic-benefits p,:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy>p,:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy li,:is(#bullet-story,#tools-story,#christmas-story) .thematic-next-ideas p,:is(#bullet-story,#tools-story,#christmas-story) .thematic-product-board>p{font-size:var(--thematic-body);line-height:1.7}
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example-copy li strong{margin-bottom:10px}
@media(max-width:1050px){:is(#bullet-story,#tools-story,#christmas-story){--thematic-title:30px}}
@media(max-width:760px){:is(#bullet-story,#tools-story,#christmas-story){--thematic-title:28px;--thematic-subtitle:21px;--thematic-body:14px}}

/* A compact, playable product example and a staged launch plan. */
#tools-story .novelties-rationale{margin-top:15px}
.novelties-video{margin:32px 0 0;min-width:0;background:#edeee8}
.novelties-video video{display:block;width:100%;aspect-ratio:4/3;object-fit:cover;background:#182019}
.novelties-video figcaption{padding:22px}.novelties-video figcaption .mono{font-size:10px;color:#626d55;display:block;margin-bottom:13px}.novelties-video figcaption strong{font-size:20px;line-height:1.2;display:block}.novelties-video figcaption p{font-size:14px;line-height:1.7;margin-top:10px}
.novelties-stages{list-style:none;padding:0;margin:28px 0 0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:25px}.novelties-stages li{min-width:0}.novelties-stages .mono{display:block;color:#d91a40;font-size:12px;margin-bottom:12px}.novelties-stages strong{display:block;font-size:19px;line-height:1.2;margin-bottom:12px}.novelties-stages p{font-size:14px;line-height:1.7;max-width:30ch}
@media(max-width:1050px){.novelties-stages{grid-template-columns:1fr 1fr;gap:25px}}
@media(max-width:760px){.novelties-video{margin-top:0}.novelties-stages{grid-template-columns:1fr;gap:24px}.novelties-stages p{max-width:45ch}}

/* Seasonal example: compact lifestyle and gift assortment. */
.seasonal-board{margin:32px 0 0;background:#edeee8;min-width:0}.seasonal-lifestyle{display:block;width:100%;aspect-ratio:4/3;object-fit:cover}.seasonal-products{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;padding:16px 16px 0}.seasonal-products img{display:block;width:100%;aspect-ratio:1;object-fit:cover}.seasonal-board figcaption{padding:18px 20px 22px;font:10px/1.6 Mono,monospace;color:#626d55}.seasonal-board figcaption span{display:block;margin-top:10px;font:700 15px/1.6 GCH,Arial,sans-serif;color:#61645e}@media(max-width:760px){.seasonal-board{margin-top:0}}

/* Compact charity direction, with the same type scale as campaign examples. */
#charity-story.charity-case{max-width:1250px;margin:0 auto;padding:34px 30px 50px}
#charity-story .charity-case-intro{max-width:780px}
#charity-story .charity-case-intro h2{font-size:34px;line-height:1.1;font-weight:900;letter-spacing:-.045em;margin:0 0 22px}
#charity-story p{font-size:15px;line-height:1.7}
#charity-story .charity-directions{display:grid;grid-template-columns:1fr 1fr;gap:50px;margin-top:32px}
#charity-story h3{font-size:21px;line-height:1.2;font-weight:900;letter-spacing:-.035em;margin:0 0 12px}
#charity-story .charity-directions p{max-width:51ch}
#charity-story .charity-transparency{background:#edeee8;padding:24px 28px;margin-top:32px}
#charity-story .charity-transparency p{max-width:100ch}
#charity-story .charity-case-note{font-size:11px;margin-top:20px;max-width:100ch}
@media(max-width:1050px){#charity-story.charity-case{padding-left:0;padding-right:0}#charity-story .charity-case-intro h2{font-size:30px}}
@media(max-width:760px){#charity-story.charity-case{padding-top:22px;padding-bottom:32px}#charity-story .charity-case-intro h2{font-size:28px}#charity-story p{font-size:14px}#charity-story .charity-directions{grid-template-columns:1fr;gap:24px;margin-top:26px}#charity-story .charity-transparency{padding:22px;margin-top:26px}}

/* Separate format rationale from its example, matching the next divider. */
:is(#bullet-story,#tools-story,#christmas-story) .thematic-example{border-top:1px solid #d4d8cb;padding-top:30px}
/* Instagram alternates context, profile, examples and conversion route. */
#instagram.instagram.shell{padding:0;background:#f5f4ef}
#instagram .ig-band{padding:55px var(--case-pad)}
#instagram .ig-band-intro,#instagram .ig-band-campaign{background:#edeee8}
#instagram .ig-band-profile,#instagram .ig-band-stories{background:#f5f4ef}
#instagram .ig-band-intro{padding-top:68px;padding-bottom:48px}
#instagram .ig-section-intro{margin-bottom:0}
#instagram .ig-system{margin:0}
#instagram .ig-campaign-heading{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:end;margin:0 0 35px}
#instagram .ig-campaign-heading>p{margin:0;max-width:57ch}
#instagram .ig-story-route{margin:0 auto 45px}
#instagram .ig-band-stories>.note{margin-top:20px}
@media(max-width:1050px){#instagram .ig-campaign-heading{gap:35px}}
@media(max-width:760px){#instagram .ig-band{padding:35px var(--case-pad)}#instagram .ig-band-intro{padding-top:45px}#instagram .ig-campaign-heading{grid-template-columns:1fr;gap:20px;margin-bottom:28px}#instagram .ig-story-route{margin-bottom:32px}:is(#bullet-story,#tools-story,#christmas-story) .thematic-example{padding-top:24px}}

#instagram .ig-band-campaign>.content-plan{margin-top:45px}#instagram .ig-band-campaign>.note{margin-top:20px}

/* Main section titles and subordinate mechanics have distinct, consistent scales. */
#instagram .ig-section-intro>h2{font-size:52px;line-height:1.08;max-width:26ch}
.growth-mechanic h2,#bullet .bullet-header h2{font-size:40px;line-height:1.1;letter-spacing:-.045em}
#growth .growth-intro-layout{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:65px;align-items:center}
#growth .growth-intro-layout h2{font-size:52px;line-height:1.08}
#growth .growth-intro-layout .section-lead{max-width:58ch}
.growth-cover{margin:0;background:#edeee8;padding:25px 28px;min-width:0}
.growth-cover-products{display:grid;grid-template-columns:1.6fr 1fr;gap:12px;align-items:center}
.growth-cover-products>img{width:100%;height:280px;object-fit:contain}
.growth-cover-products>div{display:grid;gap:18px}.growth-cover-products>div img{width:100%;height:110px;object-fit:contain}
.growth-cover figcaption{font-size:10px;color:#626d55;margin-top:18px}
@media(max-width:1050px){#instagram .ig-section-intro>h2,#growth .growth-intro-layout h2{font-size:44px}#growth .growth-intro-layout{gap:35px}.growth-cover{padding:20px}.growth-cover-products>img{height:230px}}
@media(max-width:760px){#instagram .ig-section-intro>h2,#growth .growth-intro-layout h2{font-size:34px}.growth-mechanic h2,#bullet .bullet-header h2{font-size:30px}#growth .growth-intro-layout{grid-template-columns:1fr;gap:28px}.growth-cover{max-width:480px;width:100%;margin:auto}.growth-cover-products>img{height:240px}}

/* More breathing room around offer formats and Instagram examples. */
@media(min-width:761px){
 #offers{padding-bottom:100px}
 #offers .offers-intro{margin-bottom:72px}
 #offers .campaign-accordion{margin-top:0}
 #instagram .ig-band-profile{padding-top:92px;padding-bottom:92px}
 #instagram .ig-band-profile .ig-system{margin-top:0;margin-bottom:0}
 #instagram .ig-band-campaign{padding-top:92px;padding-bottom:92px}
 #instagram .ig-campaign-heading{margin-bottom:64px}
 #instagram .ig-band-campaign>.posts.ig-feed-grid{margin-top:0}
}
@media(max-width:760px){
 #offers{padding-bottom:60px}
 #offers .offers-intro{margin-bottom:44px}
 #offers .campaign-accordion{margin-top:0}
 #instagram .ig-band-profile{padding-top:55px;padding-bottom:55px}
 #instagram .ig-band-profile .ig-system{margin-top:0;margin-bottom:0}
 #instagram .ig-band-campaign{padding-top:55px;padding-bottom:55px}
 #instagram .ig-campaign-heading{margin-bottom:40px}
 #instagram .ig-band-campaign>.posts.ig-feed-grid{margin-top:0}
}

/* Two concrete commercial scenarios, with shared reading hierarchy. */
.mechanic-layout{display:grid;grid-template-columns:1.1fr .9fr;gap:65px;align-items:center}.mechanic-lead{max-width:60ch;font-size:16px;line-height:1.7;margin-top:24px}.mechanic-scenario{font-size:14px;line-height:1.7;margin-top:22px}#bullet .mechanic-lead,#bullet .mechanic-scenario{color:#bec6b4}.mechanic-set{margin:0;background:#edeee8;padding:30px 24px}.mechanic-set-items{display:grid;grid-template-columns:1.5fr auto .65fr auto .8fr;gap:12px;align-items:center}.mechanic-set-items img{width:100%;height:210px;object-fit:contain}.mechanic-set-items img:not(:first-child){height:120px}.mechanic-set-items span{color:#626d55;font:20px Mono,monospace}.mechanic-set figcaption{font-size:9px;color:#626d55;margin-top:22px}.patch-release-route{list-style:none;padding:0;margin:28px 0 0;display:grid;gap:18px}.patch-release-route .mono{color:#d91a40;font-size:11px}.patch-release-route p{font-size:15px;line-height:1.6;margin-top:5px}.monthly-case-visual{margin:0;background:#edeee8}.monthly-case-visual>img{width:100%;aspect-ratio:4/3;object-fit:cover}.monthly-case-visual figcaption{padding:22px}.monthly-case-visual .mono{font-size:10px;color:#626d55}.monthly-case-visual p{font-size:15px;line-height:1.6;margin-top:10px}.mechanic-notes{display:grid;grid-template-columns:1fr 1fr;gap:65px;margin:40px 0 30px}.mechanic-notes h3{font-size:23px;margin-bottom:15px}.mechanic-notes p{font-size:15px;line-height:1.7;max-width:60ch}#patch-series .content-plan p{font-size:14px;line-height:1.7;margin:20px 0;max-width:100ch}.ig-bundle-gift img{object-fit:contain} @media(max-width:1050px){.mechanic-layout,.mechanic-notes{gap:30px}.mechanic-set-items{gap:7px}}@media(max-width:760px){.mechanic-layout,.mechanic-notes{grid-template-columns:1fr;gap:28px}.mechanic-lead{font-size:14px}.mechanic-set{padding:20px}.mechanic-set-items img{height:180px}.mechanic-set-items img:not(:first-child){height:90px}.mechanic-notes{margin-top:30px}}

/* Shop-aligned hero accent and photo; more breathing room for Instagram. */
.intro.shell{background-image:linear-gradient(90deg,#090f0be6 0%,#090f0ba6 43%,#090f0b26 100%),url('assets/case-hero-shop.webp');background-position:center}
.intro .new-cover h1 span{color:#ff0037}
.intro .button{background:#ff0037}.intro .button:hover{background:#da002f}
#instagram .ig-band-intro{padding-top:90px;padding-bottom:85px}
#instagram .ig-band-profile{padding-top:90px;padding-bottom:90px}
#instagram .ig-band-campaign{padding-top:90px;padding-bottom:75px}
#instagram .ig-campaign-heading{margin-bottom:55px}
#growth .growth-intro-layout h2{max-width:24ch}
@media(max-width:760px){.intro.shell{background-image:linear-gradient(90deg,#090f0be6,#090f0b80),url('assets/case-hero-shop.webp');background-position:58% center}#instagram .ig-band-intro,#instagram .ig-band-profile,#instagram .ig-band-campaign{padding-top:50px;padding-bottom:50px}#instagram .ig-campaign-heading{margin-bottom:35px}}

/* Compact store introduction: copy left, smaller preview aligned at the top. */
#store .store-intro-layout{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:65px;align-items:start;margin-bottom:50px}
#store .store-intro-copy h2{font-size:52px;line-height:1.08;max-width:660px}
#store .store-intro-copy>p{max-width:610px;font-size:16px;line-height:1.7;margin-top:26px}
#store .store-intro-layout>.store-overview{width:100%;max-width:620px;margin:0 0 0 auto}
#store .store-intro-layout .intro-proof{transform:none}
@media(max-width:1050px){#store .store-intro-layout{gap:35px}#store .store-intro-copy h2{font-size:40px}}
@media(max-width:760px){#store .store-intro-layout{grid-template-columns:1fr;gap:30px;margin-bottom:35px}#store .store-intro-copy h2{font-size:34px}#store .store-intro-copy>p{font-size:14px}#store .store-intro-layout>.store-overview{max-width:100%;margin:0}}

/* Explain the storefront through four buyer tasks. */
#store .store-flow{display:grid;gap:55px;margin-top:65px}#store .store-flow-step{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:center;padding-top:35px;border-top:1px solid #d4d8cb}#store .store-flow-copy{max-width:560px}#store .store-flow-copy>.mono{font-size:11px;color:#626d55;display:block;margin-bottom:18px}#store .store-flow-copy h3{font-size:34px;line-height:1.12;margin-bottom:22px}#store .store-flow-copy p{font-size:15px;line-height:1.7}#store .store-flow-copy .store-flow-purpose{margin-top:18px;color:#626d55}#store .store-flow-visual{margin:0;background:#edeee8;min-width:0}#store .store-flow-assortment,#store .store-flow-actions{padding:25px}#store .store-flow-bar{display:flex;justify-content:space-between;align-items:center;gap:15px}#store .store-flow-bar strong{font-size:22px}#store .store-flow-bar .mono{font-size:10px}#store .store-flow-products{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:20px 0}#store .store-flow-products figure{margin:0}#store .store-flow-products img{width:100%;height:180px;object-fit:contain}#store .store-flow-products figcaption{font-size:12px;line-height:1.6;margin-top:12px}#store .store-flow-products b{display:block}#store .store-flow-assortment>small{font-size:9px;color:#626d55}#store .store-flow-categories{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;background:none}#store .store-flow-categories figure{margin:0}#store .store-flow-categories img{width:100%;aspect-ratio:3/4;object-fit:cover}#store .store-flow-categories figcaption{font-size:12px;line-height:1.5;margin-top:10px}#store .store-flow-editorial>img{width:100%;aspect-ratio:16/10;object-fit:cover}#store .store-flow-editorial figcaption{padding:20px}#store .store-flow-editorial .mono{font-size:10px;color:#626d55;display:block}#store .store-flow-editorial strong{font-size:21px;display:block;margin-top:8px}#store .store-flow-actions>.mono{font-size:10px;color:#626d55}#store .store-flow-actions .store-flow-products{grid-template-columns:1fr 1fr}#store .store-flow-products small{font-size:11px;color:#626d55}#store .store-flow-link{display:inline-block;font-size:10px;color:#d91a40;margin-top:8px}
@media(max-width:1050px){#store .store-flow-step{gap:35px}#store .store-flow-copy h3{font-size:30px}#store .store-flow-products{gap:10px}#store .store-flow-products img{height:140px}}
@media(max-width:760px){#store .store-flow{gap:35px;margin-top:40px}#store .store-flow-step{grid-template-columns:1fr;gap:25px;padding-top:28px}#store .store-flow-copy h3{font-size:28px}#store .store-flow-copy p{font-size:14px}#store .store-flow-categories{grid-template-columns:1fr 1fr;gap:20px 12px}#store .store-flow-categories img{aspect-ratio:1}#store .store-flow-assortment,#store .store-flow-actions{padding:18px}#store .store-flow-products img{height:130px}}

/* Store: real storefront evidence and a balanced hero. */
#store .store-intro-layout{grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);align-items:center;gap:60px}
#store .store-intro-layout>.store-overview{max-width:820px}
#store .store-flow-screenshot{background:transparent;overflow:hidden}
#store .store-flow-screenshot img{display:block;width:100%;height:auto}
#offers{background:#edeee8}
@media(max-width:1050px){#store .store-intro-layout{gap:35px}}
@media(max-width:760px){#store .store-intro-layout{grid-template-columns:1fr;gap:30px}}

#store .store-flow-step:last-child .store-flow-screenshot{aspect-ratio:809/774;position:relative}
#store .store-flow-step:last-child .store-flow-screenshot img{width:168.48%;max-width:none;position:absolute;left:0;top:0}

/* Mechanics use storefront screenshots as evidence. */
#bullet{background:#edeee8;color:#20231e}
#bullet .section-label.mono{color:#68725c}
#bullet .mechanic-lead,#bullet .mechanic-scenario,#bullet .bundle-reasons p,#bullet .dark-details>p{color:#61645e}
#bullet .bundle-reasons .mono{color:#68725c}
#bullet .dark-details{border-color:#cfd4c7!important}
#bullet .dark-details summary{color:#20231e}
.mechanic-shop-screen,.monthly-shop-screen{margin:0;min-width:0;overflow:hidden}
.mechanic-shop-screen img{display:block;width:100%;height:auto}
.monthly-shop-screen{position:relative;aspect-ratio:809/801}
.monthly-shop-screen img{position:absolute;top:0;left:0;width:168.48%;max-width:none;height:auto}

#bullet .bundle-open{color:#626d55}

.growth-cart-screen{position:relative;overflow:hidden;aspect-ratio:510/624;width:100%;max-width:440px;margin:0 auto;border:1px solid #d4d8cb;box-shadow:0 18px 45px #20281f12}
.growth-cart-screen img{position:absolute;left:0;top:0;width:267.255%;max-width:none;height:auto}

/* Author voice and concept status. */
.intro .hero-concept-note{max-width:740px;margin-top:25px;font:12px/1.6 GCH,Arial,sans-serif;color:#d5dbcf}
.intro .new-cover{bottom:45px}
.author-statement h2{font-size:52px;line-height:1.08;max-width:1100px}
.author-intro{font-size:18px;line-height:1.7;max-width:880px;margin-top:28px}
.author-evidence{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:45px;margin:48px 0 38px}
.author-evidence article{border-top:1px solid #cfd4c7;padding-top:24px}
.author-evidence h3{font-size:26px;line-height:1.15;margin-bottom:20px}
.author-evidence p{font-size:16px;line-height:1.7}
.author-perspective{max-width:950px;font-size:18px;line-height:1.7;padding-top:28px;border-top:1px solid #cfd4c7}
@media(max-width:760px){.intro.shell{min-height:900px}.intro .hero-concept-note{font-size:11px;margin-top:22px}.author-statement h2{font-size:34px}.author-intro,.author-perspective{font-size:16px}.author-evidence{grid-template-columns:1fr;gap:28px;margin:32px 0}.author-evidence h3{font-size:24px}.author-evidence p{font-size:14px}}

/* Final polish: explicit concept card and quieter reading columns. */
.intro .hero-concept-note{max-width:740px;background:rgba(39,57,59,.92);padding:18px 24px 20px;border-left:3px solid #ff0037;color:#eef1e9;font-size:13px;line-height:1.6;margin-top:26px}
.hero-note-label{display:block;margin-bottom:9px;color:#fff;font-size:10px;letter-spacing:.06em}
.intro.shell{min-height:780px}
.author-evidence{gap:clamp(48px,6vw,120px);margin-top:56px;margin-bottom:52px}
.author-evidence p{max-width:39ch}
.author-evidence h3{font-size:26px;max-width:25ch;margin-bottom:24px}
.author-intro{max-width:760px}
.author-perspective{max-width:800px;padding-top:34px}
@media(max-width:1050px){.author-evidence{gap:38px}.author-evidence h3{font-size:23px}}
@media(max-width:760px){.intro.shell{min-height:980px}.intro .hero-concept-note{padding:16px 18px;font-size:12px}.hero-note-label{font-size:9px}.author-evidence{gap:34px;margin-top:36px;margin-bottom:36px}.author-evidence p{max-width:42ch}.author-evidence h3{font-size:24px}}